4.02.2008

Nike, Inc., Exeter Brands Group

Redesigned Starter packaging to launch in WalMart stores Holiday 07. Created color coding system to identify the technology in performance underwear as well as a icon system. This example of men's performance underwear includes a die cut on the front of the package so customers can feel the material, the bag would be completely sealed. Dri-Star (wicking technology) featured in this example.

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